Does Home Staging Work?

REALTOR Magazine Daily News recently published this article about the effectiveness of home staging:

Home staging can influence buyers’ perceptions of a home and even motivate them to pay more, according to the National Association of REALTORS 2015 Profile of Home Staging, a survey of more than 2,300 REALTORS representing buyers and sellers.

Eighty-one percent of REALTORS who represent buyers say that staged homes make it easier for their home buyers to visualize a property as their future home.  Forty-six percent of buyer agents also reported that staging makes their buyers more willing to tour a home they viewed online, and 45 percent say that buyers tend to view the value of the home more positively if it is decorated to buyers’ tastes.

Buyer agents also say that staging can potentially influence how much their buyers are willing to offer for a home.  According to the survey, thirty-two percent of buyer agents surveyed say that staged homes increase the dollar value buyers are willing to offer for a home by 1 percent to 5 percent; 16 percent said it could increase offers by 6 percent to 10 percent.

However, not everyone chooses to stage a home in prepping it for sale. The survey showed that agents felt they could only recommend to sellers that they declutter and fix property faults.  Yet, nationwide the median dollar value to stage a home is $675.  The survey found the three most important rooms to stage for buyers are the living room, kitchen and master bedroom.